In Plain English
What is a SERP? In Plain English
SERP stands for Search Engine Results Page. Here's what it means, what it includes, and why it matters for SEO.
SEO Basics
Beginner-friendly SEO guides for small business owners. Learn how to get your website found on Google with simple, clear steps.
SEO Basics
What is SEO? In Plain English
SEO stands for Search Engine Optimisation. Here's what it means, why it matters, and how it works.
Why HTTPS Matters For SEO | Module 5.3
HTTPS is now a ranking signal and a trust factor for small businesses. This guide explains why HTTPS matters for SEO, how to check if your site is secure, and step-by-step instructions to make the switch safely
Check Your Analytics Is Actually Working | Module 6.1
Before you trust any numbers, you need to confirm Google Analytics is tracking real visitors. This quick win shows you how to check that your data is real, not broken or missing.
Quick Wins
Track One Conversion So Your SEO Has a Purpose | Module 6.3
Traffic alone does not grow a business. This quick win shows you how to track one simple conversion in Google Analytics so your SEO efforts connect to real outcomes.