SEO Basics

In Plain English Backlinks are links from other websites that point to

In Plain English Alt text (short for alternative text) is a short

In Plain English Page Authority (PA) is a score developed by Moz

In Plain English Anchor text is the clickable text in a hyperlink.

Robots.txt is a small file that tells search engines which parts of your site they can or cannot crawl. Here's what it means in plain English.

SSL is the technology that secures data between browsers and websites. HTTPS is the secure version of HTTP. Here's what both mean in plain English.

URL stands for Uniform Resource Locator. It's the web address of a page. Here's what it means, its parts, and why it matters for SEO.

In Plain English Organic traffic is the number of visitors who come

Impressions are when your page is shown in search results. Clicks are when someone selects it. Here's what both mean in plain English.

Dwell time is the amount of time a visitor spends on a page after clicking it from search results. Here's what it means and why it matters.

In Plain English Bounce rate is the percentage of visitors who land