What are Impressions vs Clicks? In Plain English
Impressions are when your page is shown in search results. Clicks are when someone selects it. Here's what both mean in plain English.
In Plain English
We put confusing SEO jargon into simple, plain english explanations you can use right away.
What is Dwell Time? In Plain English
Dwell time is the amount of time a visitor spends on a page after clicking it from search results. Here's what it means and why it matters.
What is Bounce Rate? In Plain English
In Plain English
Bounce rate is the percentage of visitors who land
What is a SERP? In Plain English
SERP stands for Search Engine Results Page. Here's what it means, what it includes, and why it matters for SEO.
What is SEO? In Plain English
SEO stands for Search Engine Optimisation. Here's what it means, why it matters, and how it works.