ai-seo

A pillar page is the central article in a content cluster. Here is how to structure one, what to include, and how to keep it updated.

Supporting articles each answer one specific question in your content cluster. Here is how to plan them so they add depth without overlapping each other.

Internal links signal to search engines how your pages relate to each other. Here is how to build them into a content cluster to strengthen topical authority.

Schema markup is structured code added to a web page that helps search engines understand what the content represents. Here is what it is and why it matters.

Article schema tells search engines your page is an article with a headline, author, and publication date. Here is how to write it and add it.

HowTo schema marks each step in a guide so search engines can read the process directly. Here is how to write it and add it to your site.

FAQ schema explicitly marks each question and answer on a page so search engines can read them directly. Here is how to write and add it.

Google's Rich Results Test checks whether your schema markup is valid and correctly formatted. Here is how to run it and read the results.

Generative Engine Optimisation (GEO) is the practice of making your content easy for AI answer engines to find, understand, and cite in generated responses.

Google AI Overviews generate answers from trusted web content. Here is what affects whether your site gets cited and how to improve your chances.

Perplexity answers questions by searching the web in real time and citing every source it uses. Here is how to make your content easy to find and cite.

ChatGPT Search retrieves live web content to supplement AI responses and cites the sources it uses. Here is what affects whether your site appears.