When a page is indexed, it means Google has added it to its database and can show it in search results. If your page is not indexed, it cannot appear on Google — even if it’s perfectly written. Think of Google like a giant library. If your book isn'
In Plain English
In Plain English A canonical URL is the “preferred” version of a web page that you want search engines to index. Sometimes the same page can be accessed with different URLs. For example: * https://example.com/shoes * https://www.example.com/shoes * https://example.com/shoes?ref=ad All three
In Plain English
In Plain English Backlinks are links from other websites that point to your site. For example, if a news site links to your blog post, that’s a backlink. It’s like a vote of confidence from one site to another. Think of backlinks as recommendations. If many trusted people
In Plain English
In Plain English Alt text (short for alternative text) is a short description added to images on your website. It tells search engines and people using screen readers what the image is about. Example: * An image of a red running shoe might have alt text: “Red Nike running shoe on
In Plain English
In Plain English Page Authority (PA) is a score developed by Moz that predicts how likely a specific page on a website is to rank in search engine results. It’s similar to Domain Authority (DA), but instead of measuring the whole website, it looks at just one page. The
In Plain English
In Plain English Domain Authority (DA) is a score developed by the company Moz. It predicts how likely a website is to rank in search engines compared to other websites. The score ranges from 1 to 100. Higher scores mean a stronger domain with a better chance of ranking well.
In Plain English
In Plain English Anchor text is the clickable text in a hyperlink. It’s the part you actually see and click on, usually shown in blue and underlined. Example: * In this link: Learn about SEO * The words “Learn about SEO” are the anchor text. Think of anchor text as the
In Plain English
In Plain English An XML sitemap is a file that lists all the important pages on your website so that search engines can find and crawl them more easily. Think of it like a contents page in a book — it doesn’t add new content, but it shows where everything
In Plain English
Robots.txt is a small file that tells search engines which parts of your site they can or cannot crawl. Here's what it means in plain English.