How to Add Internal Links That Boost Rankings | Module 4.1
Internal links guide visitors and strengthen SEO. Learn how to add them strategically to boost rankings and user experience.
Cas
Find Missing Alt Text in 10 Minutes | Module 4.2
If images on your site are missing alt text, search engines and screen readers miss important context. The good news: you can find and fix the biggest gaps in 10 minutes.
How to Write Meta Descriptions That Get Clicks | Module 4.3
Want more clicks from Google? Learn how to write meta descriptions with practical tips, examples, and AI prompts that small businesses can use today.
Choose the Right Keywords for SEO | Module 3.3
Not all keywords are worth using. This quick win shows you how to choose the right keywords for your website so your content targets opportunities you can realistically win.
Resources
Technical SEO & Performance | Module 5
By the end of this module, you'll know how to check your site's technical health and fix the issues you can control—like speed, mobile-friendliness, and HTTPS. Some issues will need a developer, and that's normal.
How to Test if Your Website is Mobile-Friendly | Module 5.1
A website that looks great on your laptop might be clunky on a phone. With more than half of web traffic now coming from mobiles, this matters.
How to Compress Images for Faster Website Speed | Module 5.2
Large images are one of the most common reasons websites load slowly. A page that takes more than three seconds to load can drive visitors away and hurt your rankings. The fix? Compressing your images. It only takes a few minutes and can make your site feel instantly faster.
SEO Basics
Why HTTPS Matters For SEO | Module 5.3
HTTPS is now a ranking signal and a trust factor for small businesses. This guide explains why HTTPS matters for SEO, how to check if your site is secure, and step-by-step instructions to make the switch safely
How to Run a Screaming Frog Crawl to Check Your Site | Module 5.4
Running a Screaming Frog crawl is the easiest way to spot broken links, missing titles, and crawl blocks before Google does. This guide shows you step by step how to run a crawl, review results, and fix issues fast.
Resources
Analytics & Tracking | Module 6
By the end of this module, you'll know how to set up Google Analytics, connect it to Search Console, and track the numbers that actually matter for growing your site's traffic and conversions.
Check Your Analytics Is Actually Working | Module 6.1
Before you trust any numbers, you need to confirm Google Analytics is tracking real visitors. This quick win shows you how to check that your data is real, not broken or missing.
Quick Wins
Build a Simple Monthly Analytics Habit | Module 6.2
You do not need to check analytics every day. This quick win shows you how to create a simple monthly habit that keeps you informed without overwhelm.