Module 12: Link Earning - Build Authority Without Begging or Buying
Turn Module 7's backlink introduction into a real system. Five safe methods for earning genuine links that build your site's authority.
Cas
Module 11: Content That Converts - Turn Readers Into Enquiries
Getting traffic is only half the job. This module shows you why readers don't convert and how to fix it without a redesign.
Module 10: Local SEO - Get Found in Your Area
If your business serves a local area, this module shows you how to appear in local search results and Google Maps using free tools.
Module 9: Topical Authority - Own a Subject, Don't Just Publish Posts
Structure your content into clusters so Google treats your site as an expert on your subject, not just a collection of random posts.
Module 8: Competitive Research - Know Who You're Up Against
Find out who you're actually competing with in search, where the gaps are, and which keywords a small site can realistically win.
What is Topical Authority in SEO?
Topical authority is how search engines measure your site's depth and expertise on a subject. Here is what it means and how to build it.
How to Build a Content Cluster Step by Step
A content cluster groups a pillar page with related supporting articles around one topic. Here is how to plan and build one from scratch.
How to Write a Pillar Page That Ranks
A pillar page is the central article in a content cluster. Here is how to structure one, what to include, and how to keep it updated.
How to Plan Supporting Articles for a Content Cluster
Supporting articles each answer one specific question in your content cluster. Here is how to plan them so they add depth without overlapping each other.
How to Use Internal Links to Build Topical Authority
Internal links signal to search engines how your pages relate to each other. Here is how to build them into a content cluster to strengthen topical authority.
What is Schema Markup?
Schema markup is structured code added to a web page that helps search engines understand what the content represents. Here is what it is and why it matters.
How to Add Article Schema to a Blog Post
Article schema tells search engines your page is an article with a headline, author, and publication date. Here is how to write it and add it.