Learn SEO in Plain English - Free
This is a free resource for small business owners who want to understand SEO and AI without the jargon, the agency fees, or the overwhelm. Everything here is written in plain English. No technical background required.
What you'll find here
Free SEO guides - a full 14-module course that takes you from "Google can't find my site" to running your own SEO system. No fluff, no upsell at every turn. Just the actual information you need.
AI and SEO articles - practical guides on how AI is changing search, how to use AI tools in your content workflow, and how to stay visible as search engines evolve.
Quick Wins - short, single-action guides for when you need to fix one specific thing today without reading a 3,000-word article to do it.
Plain English explainers - if someone has used a word you don't recognise, check here first.
A weekly newsletter - one useful idea, one practical action, sent once a week. No noise.
Who this is for
You run a small business. You know your website should be doing more work for you. You've Googled "how to get more traffic" and come away more confused than when you started.
You don't have a marketing team. You don't have a developer on speed dial. You're doing most of this yourself and you want it explained clearly, once, by someone who actually knows what they're talking about.
That's what this site is built for
What's coming
The free content here will keep growing. New modules, new quick wins, new explainers - published weekly.
Later this year, a small number of paid resources will be added for people who want to go further - structured systems, templates, and workflows for those who are ready to move from understanding SEO to running it as a repeatable part of their business.
Nothing will be priced to exclude the people this site is built for. When it's ready, you'll hear about it here first.
Stay in the loop
One email a week. What's new on the site, one practical SEO tip, and the occasional heads-up when something useful is being released.
No pitch. No daily emails. Unsubscribe any time.
About Cas
I started this site because I spent years watching capable, hardworking business owners pay for SEO advice they couldn't verify, couldn't implement, and couldn't afford to keep paying for. I was one of them and have paid thousands for wasted courses that talk a lot and provide little value in return.
Most of what you need to know to get your website found on Google is learnable. It takes time and consistency, not a monthly retainer.
Some Assembly Required is my attempt to give small business owners the same quality of information a well-resourced company pays an agency for, in plain English, without the sales pitch attached.
That said, I do have a few courses and more coming that are there for the people who have read the courses and follow along 30 day sprint where they can work as fast or as slow as they wish.
“This course is built for real people: whether you’re a first-timer or just want to save money, you’ll find everything explained in plain language.”