SEO Basics

In Plain English A canonical URL is the “preferred” version of a

Backlinks are links from other websites that point to your site. Here's what they mean, why they matter for SEO, and how to earn them."

Alt text is a short written description of an image. Here's what it means, why it matters for SEO and accessibility, and how to write it.

Page Authority (PA) is a Moz score predicting how likely a specific page will rank in search results. Here's what it means in plain English.

Domain Authority (DA) is a score created by Moz that predicts how likely a website is to rank. Here's what it means in plain English.

Anchor text is the clickable text in a link. Here's what it means, why it matters, and how to use it effectively for SEO.

An XML sitemap is a file that lists important pages on your site so search engines can crawl them. Here's what it means in plain English.

Robots.txt is a small file that tells search engines which parts of your site they can or cannot crawl. Here's what it means in plain English.

SSL is the technology that secures data between browsers and websites. HTTPS is the secure version of HTTP. Here's what both mean in plain English.

URL stands for Uniform Resource Locator. It's the web address of a page. Here's what it means, its parts, and why it matters for SEO.

In Plain English Organic traffic is the number of visitors who come

Impressions are when your page is shown in search results. Clicks are when someone selects it. Here's what both mean in plain English.