Make Sure Google Can See You | Module 1
Run quick checks to see if Google can find and trust your site—no setup or fixes yet. This is a confidence-building diagnostic, not a tech tutorial.
Resources
Free and practical marketing resources for small business owners. Templates, checklists, and tools to boost visibility and growth.
Site Structure & Navigation | Module 2
By the end of this module, you’ll know how to set up a simple, SEO-friendly site structure where no page is more than three clicks from your homepage. This makes it easier for both Google and your visitors to find everything.
Keyword & Content Planning | Module 3
By the end of this module, you’ll know how to create a keyword map for your website, match each page to the right search intent, and plan content that helps people and Google understand your site.
On-Page SEO | Module 4
By the end of this module, you'll know how to optimise every page so it's clear, readable, and search-engine friendly—and how to use internal links to guide visitors and Google through your site.
Technical SEO & Performance | Module 5
By the end of this module, you'll know how to check your site's technical health and fix the issues you can control—like speed, mobile-friendliness, and HTTPS. Some issues will need a developer, and that's normal.
Analytics & Tracking | Module 6
Analytics & Tracking | Module 6
Excerpt: By the end of this module,
Growth & Ongoing SEO | Module 7
By the end of this module, you’ll know how to maintain SEO progress, build backlinks, repurpose content, and track improvements over time — without burning out.