By Cas in Quick Wins — 24 Sep 2025

Site Structure for SEO: Why it Matters | Module 2.2

A flat site structure makes it easier for Google and users to navigate your site. Learn why it matters for SEO and how to fix common mistakes.

Arrow pointing up with a green tick symbolising better SEO results from a flat site structure

Site Structure for SEO: Why it Matters | Mod 2

Excerpt: A flat site structure makes it easier for Google and users to navigate your site. Learn why it matters for SEO and how to fix common mistakes.

What Is a Flat Site Structure?

A flat site structure means that every page on your website is only a few clicks away from the homepage. Instead of burying content deep in folders, you keep the navigation simple and clear.

This helps both:

Google → can crawl your site faster and index more pages
Visitors → can find what they want without frustration

Why It Matters for SEO

1. Faster Crawling Search engines don't waste crawl budget digging through endless subfolders.

2. Better Indexing Important pages (services, guides, blog posts) are discovered quickly.

3. Improved Rankings Internal links spread authority evenly, giving every page a better chance to rank.

4. User Experience Visitors are more likely to stay and convert if your site is easy to navigate.

How to Check Your Site Structure

Open your homepage
Click through to any page
Count the clicks from homepage → target page
If it's more than 3 clicks, your structure may be too deep

For a full check, run a crawl with a free tool like Screaming Frog SEO Spider.

How to Fix It

Keep your main pages in the top navigation (Home, About, Services, Blog, Contact)
Use internal links inside posts to connect related content
Avoid unnecessary folder nesting in your URLs (e.g. /blog/2025/09/seo-tip → simplify to /seo-tip)
Add a sitemap and submit it to Google Search Console for quick discovery