What is Organic Traffic? In Plain English
In Plain English
Organic traffic is the number of visitors who come to your website by clicking unpaid results in search engines like Google.
Think of it like customers walking into your shop naturally because they saw your sign on the street, not because you handed them a flyer or ran an advert.
How Organic Traffic is Different from Other Traffic
- Organic traffic: People clicking your site in search results (no ads involved).
- Paid traffic: Visitors arriving through adverts, such as Google Ads or Facebook Ads.
- Direct traffic: People typing your website address directly into their browser.
- Referral traffic: Visitors coming from another website’s link.
Why Organic Traffic Matters
Organic traffic is valuable because it is:
- Free: You don’t pay for every click.
- Targeted: Visitors found you because they were searching for something specific.
- Sustainable: Once you rank, you can get steady traffic over time.
Strong SEO helps you increase organic traffic by improving your rankings and visibility in search results.
FAQs
Q: What is organic traffic?
It’s the number of visitors who come to your site by clicking unpaid search results.
Q: How is organic traffic different from paid traffic?
Organic traffic is free and comes from search results, while paid traffic comes from adverts.
Q: Why is organic traffic important?
Because it brings in highly targeted visitors at no cost per click, making it one of the most sustainable ways to grow a website.