Some Assembly Required

Sign in Subscribe

Cas

Technical SEO & Performance | Module 5

Technical SEO & Performance | Module 5

By the end of this module, you'll know how to check your site's technical health and fix the issues you can control—like speed, mobile-friendliness, and HTTPS. Some issues will need a developer, and that's normal.

How to Test if Your Website is Mobile-Friendly | Module 5.1

How to Test if Your Website is Mobile-Friendly | Module 5.1

A website that looks great on your laptop might be clunky on a phone. With more than half of web traffic now coming from mobiles, this matters.

How to Compress Images for Faster Website Speed | Module 5.2

How to Compress Images for Faster Website Speed | Module 5.2

Large images are one of the most common reasons websites load slowly. A page that takes more than three seconds to load can drive visitors away and hurt your rankings. The fix? Compressing your images. It only takes a few minutes and can make your site feel instantly faster.

How to Run a Screaming Frog Crawl to Check Your Site | Module 5.4

How to Run a Screaming Frog Crawl to Check Your Site | Module 5.4

Running a Screaming Frog crawl is the easiest way to spot broken links, missing titles, and crawl blocks before Google does. This guide shows you step by step how to run a crawl, review results, and fix issues fast.

Analytics & Tracking | Module 6

Analytics & Tracking | Module 6

By the end of this module, you'll know how to set up Google Analytics, connect it to Search Console, and track the numbers that actually matter for growing your site's traffic and conversions.

Check Your Analytics Is Actually Working | Module 6.1

Check Your Analytics Is Actually Working | Module 6.1

Before you trust any numbers, you need to confirm Google Analytics is tracking real visitors. This quick win shows you how to check that your data is real, not broken or missing.

Build a Simple Monthly Analytics Habit | Module 6.2

Build a Simple Monthly Analytics Habit | Module 6.2

You do not need to check analytics every day. This quick win shows you how to create a simple monthly habit that keeps you informed without overwhelm.

Track One Conversion So Your SEO Has a Purpose | Module 6.3

Track One Conversion So Your SEO Has a Purpose | Module 6.3

Traffic alone does not grow a business. This quick win shows you how to track one simple conversion in Google Analytics so your SEO efforts connect to real outcomes.

Growth & Ongoing SEO | Module 7

Growth & Ongoing SEO | Module 7

By the end of this module, you’ll know how to maintain SEO progress, build backlinks, repurpose content, and track improvements over time — without burning out.

What Small Businesses Need to Know about AI and SEO in 2026 | Module 7.1

What Small Businesses Need to Know about AI and SEO in 2026 | Module 7.1

AI Assistants speeds up drafting, sparks ideas, and ensures consistency but it can’t replace human insight. Learn where AI helps, where it fails, and how small businesses can adapt with AEO and GEO strategies for 2025.

The Beginner’s Guide to Backlinks | Module 7.2

The Beginner’s Guide to Backlinks | Module 7.2

If you’ve been learning about SEO, you’ve probably come across the term backlinks. They are often described as one of the most important ranking factors, but what are they really, and how much should small businesses worry about them?

Consistency Beats Perfection in SEO | Module 7.3

Consistency Beats Perfection in SEO | Module 7.3

Consistency in publishing helps build trust, clarity, and long-term visibility. This guide explains how freshness, updates, and regular reviews affect SEO, and why steady improvement often outperforms chasing perfection.