Site Structure for SEO: Why it Matters | Module 2.2
A flat site structure makes it easier for Google and users to navigate your site. Learn why it matters for SEO and how to fix common mistakes.
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How To Write SEO Friendly Slugs | Module 2.3
Your page slug is a small detail with a big SEO impact. This guide shows small business owners how to write clear, keyword-friendly slugs that improve rankings, boost clicks, and make websites easier to navigate.
What is a CMS and How It Helps with SEO | Module 2.4
A CMS (Content Management System) is the platform you use to build and manage your website. Here's how it helps with SEO in plain English.
Keyword & Content Planning | Module 3
By the end of this module, you’ll know how to create a keyword map for your website, match each page to the right search intent, and plan content that helps people and Google understand your site.
Consistency Beats Perfection in SEO | Module 4
Consistency in publishing builds trust and visibility. Learn how freshness, updates, and regular reviews impact SEO the right way.
On-Page SEO | Module 4
By the end of this module, you'll know how to optimise every page so it's clear, readable, and search-engine friendly—and how to use internal links to guide visitors and Google through your site.
Technical SEO & Performance | Module 5
By the end of this module, you'll know how to check your site's technical health and fix the issues you can control—like speed, mobile-friendliness, and HTTPS. Some issues will need a developer, and that's normal.
Analytics & Tracking | Module 6
Analytics & Tracking | Module 6
Excerpt: By the end of this module,
Growth & Ongoing SEO | Module 7
By the end of this module, you’ll know how to maintain SEO progress, build backlinks, repurpose content, and track improvements over time — without burning out.