Site Structure for SEO: Why it Matters | Module 2.2
A flat site structure makes it easier for Google and users to navigate your site. Learn why it matters for SEO and how to fix common mistakes.
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How To Write SEO Friendly Slugs | Module 2.3
Your page slug is a small detail with a big SEO impact. This guide shows small business owners how to write clear, keyword-friendly slugs that improve rankings, boost clicks, and make websites easier to navigate.
What is a CMS and How It Helps with SEO | Module 2.4
A CMS (Content Management System) is the platform you use to build and manage your website. Here's how it helps with SEO in plain English.
Keyword & Content Planning | Module 3
By the end of this module, you’ll know how to create a keyword map for your website, match each page to the right search intent, and plan content that helps people and Google understand your site.
Beginner’s Guide to Using SEO Minion | Module 3.1
Free SEO tools can save small businesses serious money. SEO Minion is a free Chrome/Firefox extension that makes on-page checks fast and visual. Here’s how to install it and use its best features—step by step.
Check Search Intent for Keywords | Module 3.2
Search intent is the key to ranking content. In this 5-minute process, you’ll learn how to spot intent with Google, SERP features, and free tools—so you can match your blogs, service pages, or product listings to what people really want.
How To Build Keyword Map In Google Sheets | Module 3.3
Learn how to group and assign keywords to each page on your site so you know what content to create next.
On-Page SEO | Module 4
By the end of this module, you'll know how to optimise every page so it's clear, readable, and search-engine friendly—and how to use internal links to guide visitors and Google through your site.
How to Add Internal Links That Boost Rankings | Module 4.1
Internal links guide visitors and strengthen SEO. Learn how to add them strategically to boost rankings and user experience.
Find Missing Alt Text in 10 Minutes | Module 4.2
If images on your site are missing alt text, search engines and screen readers miss important context. The good news: you can find and fix the biggest gaps in 10 minutes.
How to Write Meta Descriptions That Get Clicks | Module 4.3
Want more clicks from Google? Learn how to write meta descriptions with practical tips, examples, and AI prompts that small businesses can use today.
Choose the Right Keywords for SEO | Module 3.3
Not all keywords are worth using. This quick win shows you how to choose the right keywords for your website so your content targets opportunities you can realistically win.